Dealership sales personnel that use the MB Advantage program, especially on IPADs will have instant access to all marketing tools and programs of specific models. Credit application process will have a faster turn around and return of vehicles that are leased would significantly improve in speed and efficiency. The IPADs versatility and compact size is a perfect tool for the MB advantage program. This is because it certainly fits the goals and purpose of the MB Advantage program which is to bring all the needed details in the showroom easily at the palm of every dealer. Mercedes-Benz will be distributing 40 IPAD units over selected dealers all over the United States in order to test the effectiveness of the said tool. All IPAD usage would be closely monitored by the company and feedback would be collected.

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